Park City, UT- If your company website has been updated to accommodate mobile users, pat yourself on the back because you're way ahead of the crowd.
Congratulations! You're the 21% of all businesses who own websites and have taken the first important steps towards making your website "mobile friendly". The rest of the 79% who aren't, are either scrambling to update their websites right now or haven't a clue what mobile optimization is all about. Of the 21% who are ahead, some fine tuning is required to ensure your entire mobile presence is maximized to produce results. Don't stop at simply mobile optimizing your website. There's more to mobile optimization and these solutions are surprisingly easy and powerful.
There's been this on-going debate to whether email marketing is "dead" or not. It isn't, it's alive and kicking. It has just shifted to mobile in a big way! Mobile optimizing your email campaigns is even more important than ever with 74% of Americans owning smartphones and tablets. Most, if not all of these mobile users, have one or more email accounts activated inside their devices and this means email marketing campaigns must be mobile friendly. But before you get all excited about creating mobile friendly email campaigns with quick-fire user interfaces embedded throughout your email campaign message, be sure the mobile user opted into your email subscription.
Mobile optimized landing pages are an absolute must in today's online landscape. In addition, tapping into the mindset of a mobile user while offering value takes it a step further. Marketers must take the user to the "goodies" as fast as they can while creating the opportunity to capture important contact information. The same goes for your squeeze pages and webinar invites. If you don't know how to mobile optimize these elements, find someone who does. If you do it yourself, test your landing and squeeze pages with as many mobile devices as you can. Check out how your pages look on a smartphone and a tablet, if you can. Does it visually fit inside the device? Can you clearly read the words? Are there too many confusing elements of verbal overkill in your content? Do you provide eye-candy for the mobile user? Do your pages respond to "gestures" as in, finger sweeps, pinching and spreading? Do you have "tappable" buttons that lead to a subscription or opt-in page? Do you give the mobile user the easy ability to send a quick message? If you have to incorporate fields on your landing page, keep it to a minimum. Name, email and phone number. Ask for a zip code, as a last resort or if you absolutely need this data for your demographic studies. Speaking of demographics, what about mobile optimizing your advertising?
Yes, even outdoor ads can be mobile optimized by leveraging SMS and QR code prompts. For example, a call to action that prompts users to "text "123" for more information" is a productive tactic. Online advertising on the the other hand, is no different. Again, take the mobile user to the goodies as quickly and as efficiently as possible. The less steps there are, the better chances for successful interaction to occur. The same goes for your video offers. With mobile media increasing over 800% since 2006, it's a must to end your video offer with a "tap to call or email" prompt. When it comes to social media, mobile optimized Facebook campaigns that prompt, "tap to like, comment and share" can set your offer on a viral-spiral, in a good way!
Finally, there is one last item that in our minds, is THE most important item of all, when it comes to maximizing your online/offline ROI. Regardless of whether your mobile optimization is miles ahead or you're simply starting out with a small website, you absolutely MUST have a process in place to follow up with your leads. MobileLeadia is an expert at driving targeted leads to your online campaigns, Ecommerce portals and your brick and mortar establishments. The rest is up to you! There is so much hype out there about what works or not and often times, businesses are hesitant to hire a lead service provider. How a business engages with the qualified leads that are supplied, is a critical factor. As the online sales manager for your company, you have to ask yourself, "Are we ready to close deals with the leads that are coming in?" In other words, do you have the infrastructure in place to engage the emails, phone calls and social media interactions that are now coming your way? If so, do you have a smart sales funnel to close the deals quickly and efficiently?
Often times, in a "I want it now" mentality, many businesses forget the all important close. Leads and client acquisitions rarely close automatically without some or a lot of engagement. Too many small businesses and even larger ones, fail to realize this and miss out on too many sales. Something as simple as an email autorepsonder can make or break a great deal. Following up with mobile traffic is even more important because they expect instant gratification! Mobile users are 10X more likely to make an online purchase but unless you have the correct elements in place, you will loose sales. On the other hand, if you engage, follow up and provide the "goodies" in a smooth and efficient manner, you will crush it using mobile marketing!
We thank you for reading our blog and hope this has been helpful. If your online or offline business would like to have a complimentary mobile marketing session with our Senior Account Executive, please tap or click the green button below. We have some amazing gifts for our subscribers. Join us and learn how to leverage the power of mobile marketing as part of your marketing mix. We're here to help!
How to Turbo Charge your Adword Campaign
Park City, Utah- So many businesses spend thousands of dollars on PPC advertising and experience poor returns. We know, we see the results through extensive research and by direct observation; we have experienced the same dilemma, until recently.
For the past two years, our online ad budget has been stretched to the limit with meager returns. What we've discovered is something so simple, it almost hurts. Although we had fantastic positioning, attractive graphics and extremely targeted ads out there, we only saw 3% or less conversion rates on many of our in-house ads. We thought, "back to the drawing board!" So we began the arduous task of adjusting and testing and testing again. When it comes to any advertising, it's wise to "tweak like a freak" so we obsessively split test our ads and still, the same lackluster results. Even though we had plenty of click-throughs, which costs us more than we bargained for, we didn't get the desired conversions. What were we doing wrong? We thought, "we're in the business of online/mobile marketing and advertising so we had better figure out what the issue is, now!" Well, we have made a very impressive discovery and boy-o-boy, it's so simple and powerful, on the current trajectory, we now expect to see an average of 31% conversion rates or greater! We're already seeing immediate results and we want to share our discovery with businesses who use PPC advertising through any network. It's a simple website or landing page tweak that will turbo charge your PPC campaigns very quickly and we want you to have it!
Regardless of whether your business is online or offline and you rely heavily upon web traffic to close sales, you absolutely will benefit from this complimentary website "tweak". So, Lawyers who are spending $34,000 a month or more on PPC Adwords, Mortgage Brokers who are spending the same amount or more or any professionals, for that matter, who are dumping huge cash in all types of advertising, you ALL will benefit immediately from our gift to you. You know who you are and we want to help you leverage the online ad space like never before. Go ahead, we urge you to take this opportunity and watch the immediate shift.
Click or tap the instant access button above, submit your contact information and we will immediately share our free website "tweak" solution for your home pages and landing page offers. This simple adjustment will increase your opt-ins by leaps and bounds. You'll wonder why you hadn't thought of this idea before!
The Moab Local Guide app for iPhone has a user-friendly geo fencing alert system that puts the user in charge. This tutorial video is placed in the main menu of the app behind the "tutorial" button. Here, at Rogue Wave Productions, l.l.c., we take your privacy and user interface seriously. We hope you enjoy your visit in Moab and get the most from your app! Thank you!
Realty is a highly competitive industry and new realtors need a hand up. That's why Rogue Wave Productions, l.l.c. put together the "RR Starter" service for newbies in the field.
The "RR Starter" comes with a free real estate centric website that is SEO optimized, custom to the realtor's market and designed to generate leads more so than traditional agent websites.
Your free website also comes with a free "hot start" 15 day mobile lead generation service designed to drive highly targeted leads into your inbox quickly and efficiently.
Lastly, when social media takes up too much time, we will also provide new realtors with a free auto content generator that's seamless with Facebook and Wordpress Blogs. When engagement matters, this service alone will drive traffic!
Rookie realtors who take advantage of this service will also have access to powerful lead generation strategies and programs going forward.
"RR Starter" is a fantastic "kick starter" program for the new kids on the block!
Tap the button below and mention "RR Starter" to begin. Hurry this generous offer is open for only a short period.
For the more established realtors who want to increase mobile and online lead generation, ask about our special real estate lead generation webinar session.
Let us know if you want an animated video for your business. Yeah, we do this too!
Park City, UT- There's a term for overwhelm that fighter pilots use, it's "cockpit saturation".
When a fighter pilot is cockpit saturated, he/she is in a state of attempting to manage too many systems while under the tremendous stress of combat or any other in-flight scenario that requires extreme concentration. At the same time, "bells, lights and whistles" are going off rendering the ability to manage a rapidly changing situation, an almost impossible human endeavor. Digital marketing overwhelm is no different.
Many of our clients who own small online start ups and in many cases are sole entities, are getting digital marketing saturated. "There's just too much to keep up with and everything is changing so fast!", complains one exacerbated business owner.
Frustrated clients regularly explain to us there is not enough time in the day to mange online content let alone, keeping up with technology. This means taking time away from that all important online sale and it can be a vicious cycle. Throw into the mix, all the entities that are relentlessly reaching out to business owners telling them 101 ways they should go and business owners can have a real circus on their hands. Especially when those 101 ways are more about the sale and less about partnering for success.
The founder of Rogue Wave Productions, Glenn Smith tells a story about his tenure with a small community newspaper owned by Gannett. "In 2004, I was placed in charge of the entire online advertising sales platform immediately after I was hired. The online classified product line consisted of the well-known cars.com affiliate program, homescape.com and apartments.com. Cars.com was the first platform I was asked to sell to new and used car dealerships in our market. The first thing I did was contact the 35 existing accounts and introduced myself as the new cars.com rep. Well, pretty much every dealership I spoke with were disappointed with cars.com. I was baffled considering cars.com provided me with all the marketing and technical support you can imagine. I thought, "Cars.com is the biggest kid on the block when it comes to online classified automobile advertising, how could this be? "
After talking and listening to each and every major stakeholder in the 35 dealerships in our territory, I learned an extremely valuable lesson. I learned that even the best and most powerful online marketing interfaces can fail. I learned that certain technology is better for some clients and terrible for others. I learned that client nurturing through the technological learning curve is imperative. I learned that selling online marketing isn't just about the sale, it's more about setting up people to succeed in the digital space. What this means is identifying the pain-points and creating real-world solutions in a realistic fashion. Relationships with clients is about slowing the technological process down while creating easy, workable solutions to meet their needs. It's about chunking down manageable steps and showing the client how to leverage the digital space to the extent that it becomes easy and less daunting."
In less than a year, Glenn turned around 35 cars.com accounts into satisfied business partnerships. In addition, Glenn expanded the new account base into another 22 subscriptions and earned national recognition for 100% account retention while the rest of the nation was experiencing 45% net loss in the same cars.com community market category. When asked how he achieved this? Glenn says again, "It's not about the sale, it's about listening to the needs of the client and positioning products and services that are going to help the client rather than hinder them. It's about constant follow up to make sure things are working and when they don't, make smart adjustments."
Today, the digital marketing maze with all its options can cripple a small business and too often, you're on your own with too much technology and too many choices. It is the type of business relationship exampled in Glenn's story that makes all the difference in today's digital space. At Rogue Wave Productions, l.l.c. we're prepared to surf the unpredictable waves of change with our clients. We help customers make great Internet marketing decisions that ultimately save time, effort and money. The right choice is better than too many choices and some options are better left for later. Sometimes leading edge technology doesn't fit a businesses digital marketing mix and that's ok for a period.
Scaling a small business or an individual entity's digital strategy takes someone dedicated to monitor what works and what doesn't. It's perfectly normal for a small business to get buried in the mix while they try to manage it "all". It's time to ask for help and that's what Rogue Wave Productions is all about. We offer small businesses a hand up and a clear way through the mobile marketing "jungle".
If you have a small offline business, practice, firm or agency and need to parse out your digital marketing needs, we're nimble and talented to respond quickly and coherently. If you have an online product or service and you're spending too much time and money on your digital marketing with little or no results, we're here to listen and see what we can do to help.
Stop the tail spin into the digital marketing maze and start directing your online efforts into measurable results. We're here and we're ready to help! Please contact us when you're "saturated" or better yet, prevent saturation and partner with us to plan your digital marketing strategy.
Park City, Utah- Judging by the hundreds of websites we continually view with our mobile devices, many businesses are not prepared or poorly informed about mobile optimization.
What's most peculiar are the businesses that have products and services to purchase on their websites but the site isn't mobile ready, at all. In fact, most of the websites we visit with various mobile devices are actually more difficult to navigate. Subsequently, many businesses, small and large alike, lack appropriate navigation, aka UI, regardless of whether their websites are mobile optimized or not. More often than not, this is to the extent that these sites are no more than places to look at, then leave. Can you say, "high bounce rates?" No wonder there are so many businesses suffering low conversions through their current web presence. Either most businesses don't "get it" or they are simply too busy to keep up the pace with the staggering trends around mobile technology.
An article written last year by Haken Lindskog, CEO of MediaWhiz titled, "The Future of Customer Acquisition" is Mobile Lead Generation" clearly shows the mind boggling potential around mobile leads. It is estimated that mobile users will consume products and services via their devices in excess of $119 billion by 2015 and yet, many businesses are not prepared to take a slice of this HUGE pie. So, which businesses are getting most of the pie? The answer is more simple than one would think. It's about user interface, mobile positioning, lead generation and conversions.
In a marketplace with so much digital noise, businesses who are only seeing 3% or less in online conversions must ask the difficult question, "Why are we spending so much time and money on our website and seeing so little results?" The only way out of the jungle is to find a fast, affordable mobile strategy that will virtually turn mobile lead generation around in a matter of days or even hours!
For the businesses that rely heavily upon their company websites for e-commerce, opt-ins, subscriptions or anything that looks like "sticky behavior" you need to get mobile optimized in an intelligent way, fast! For those businesses who hired and paid someone big bucks for a mobile optimized website and your conversion rates are still rock bottom, you need to get help, fast.
Park City, Utah- Rogue Wave Productions, L.L.C. announces it will produce animated videos for small to medium sized businesses.
Recent studies suggest since 2008, there continues to be a year-to-year 45% increase in time spent watching videos on the web. This trend is partly attributed to the simple fact that "reading is work, while video is play". The portability of videos has contributed to their wide success as well. Combining these two important dynamics, video consistently out performs reading web content in both brand building and conversions by double-digit margins, according to a market study (eMarketing, April 2010) "Video animation is about creating simple ideas that get powerful messages across to your audience." said, Glenn Smith, CEO, Founder of Rogue Wave Productions, L.L.C. "When viewers understand more information about your products and services, they are more likely to opt-into email subscriptions or make that all important purchase." said, Smith. The company released its own animated video on May 22, 2014.
As part of the company's expanding Internet and mobile marketing product line, Rogue Wave Productions, L.L.C. has positioned itself as a full functioning media clearing house. Targeting small to medium businesses who need to leverage the power of various media, the company is prepared to offer a full range of options for clients who need rapid turn around at a reasonable price.
Rogue Wave Productions, L.L.C. is a global Internet and mobile marketing company based in Utah. The company is currently accepting new clients and offers complimentary Internet marketing assessments for businesses needing to modernize and polish their web-presence. Rogue Wave Productions, L.L.C. has several mobile apps published in the App Store as well as, Google Play.