As I reflect upon the first 90 days of Rogue Wave Productions, l.l.c.'s operation, perhaps the most prominent event that sticks in my mind is hiring people 6,000 miles away via oDesk to help with development. This blows me away! It's so crazy! I mean, here I sit one day, in a coffee shop in Park City, Utah and I run outside to hold a mobile Skype video call with a 20 year-old developer on the other side of the globe! We negotiate, in broken English, the terms of the work and what needs to get done and we can see one another during the call. That's power!
Not only is Rogue Wave Productions, l.l.c. a global company from a development standpoint, the Apps we have recently published are being downloaded in Germany, Netherlands, Switzerland, France, Italy and Spain! The international demand has prompted us to change our marketing strategy and as we scale up our popular Apps being ordered all over Europe, again, we reach out to the global community and hire translators to write copy in applicable languages. What a rush and all of this is happening at light speed! 90 days has whipped by and during this time, we have accomplished so much.
Rogue Wave Productions, l.l.c. recently acquired a local VLOG site and purchased the URL: parkcityutah.hangoutlocal.com as part of its diversification approach to the digital space. By leveraging Social Media to drive traffic for local businesses and by ultimately developing a robust network, we believe www.parkcityutah.hangoutlocal.com, which is powered by Google Hangouts, will be a powerful media tool as it continues to grow. We believe the VLOG will serve local small businesses as it is leading-edge Social Media with an enormous reach. There is a powerful mobile application to accompany the VLOG to increase its reach and there are embedded tags within the App and the VLOG to drive search results higher up the search food chain. Speaking of Apps, we currently have 6 Apps published in Google Play for all you Android device users and there will be more, for certain.
Outside of development and driving Internet Marketing initiatives, we have been streamlining internal operations, which is a constant evolving state, so we can marry production, administration, R&D, marketing, accounting, legal, graphic art, PR and advertising and hope it all cranks out results. It has been a fantastic ride despite moments of utter confusion and frustration.
Some of the challenges we face going forward are centered around developing Apps with better UI and functionality. These issues take time and money, both of which we are molding even as I write this blog. In addition, we are currently working towards a better strategy to get Apps published in iTunes. So, we apologize to all the iPhone users out there, especially the Fly Fishermen who all seem to have iPhones. (I met a lot of you at the Fly fishing movie held at the Egyptian Theatre last month) Please know, we are working with Apple to get to the level of quality they expect, so we can all win.
With the pace of growth Rogue Wave Productions, l.l.c. is currently experiencing, there is no telling what the next 90 days will hold. We expect to continue to develop applications in an array of marketplaces and we will continue to develop our Internet Marketing division. Of course, there are the unknowns and that is part of operating a business and we have to go by gut instincts while using our intellect to make decisions. We will continue to use all the support that continues to be available all over the world and we hope to deliver the most helpful, fun and entertaining mobile applications available on the market.
Thank you to all the technical, moral, financial support offered by the people behind the scenes, you know who you are, be acknowledged!
Rogue Wave Productions, l.l.c.