Last Friday, company founder, Glenn Smith arrived in the Moab area to promote the Moab Local Guide app for iPhone. "I forgot this was auto show weekend, this is great!" Smith said. "This is a fantastic opportunity to meet with tourist and observe mobile behavior." Glenn also shook hands and spoke with several Moab business owners to promote the app's geo fencing and available ad space.
Partnering with GeoMoby, located in Perth, Australia, Rogue Wave Productions and GeoMoby have leveraged development into leading edge mobile marketing with an extremely robust context-aware application integration. "The idea is to offer highly targeted ads from participating Moab businesses to active mobile device users visiting Moab, Utah." said, Smith. "The adoption rate is expected to be on target with the positive results we are reading and hearing about around the globe." More app users are enjoying targeted offers that business owners are sending them as statistics show definite user satisfaction. The trend is expected to increase across the board according to current indications.
Geo fencing is fairly new and not as popular in the United States as it is in Europe and Asia. Concerns about privacy aka market creep and utilizing an App that is full of spam is not attractive to American users. The Moab Local Guide has the ability to turn the GeoMoby service on or off at any time. Users are encouraged to turn the service on when they are on holiday or vacationing in Moab. "Europeans frequently visit Moab and we wanted to allow these users a chance to receive special offers from local tour guides, restaurants and retailers while they are in Moab." Smith, said. "With the ability to turn the service on or off at anytime while limiting the number of ads we place, we hope to help our users and Moab businesses to connect in ways that are mutually beneficial". Orders for ad placement can be fulfilled emailing: firstname.lastname@example.org. Ad space is on a first-come, first serve basis.
The Moab Local Guide mobile app for iPhone is available in the German, Netherlands, Italian, French, Spanish, British Isle, North American and Pacific Rim app stores. Store listings are written in the native languages of each country to help users understand the app and its features. According to statistics observed from App Annie, a mobile application performance tracking entity, most of the current 1,000 plus users are from the U.S. and Europe. The app continues to grow its user base as recent promotions have proven to be favorable.