What's most peculiar are the businesses that have products and services to purchase on their websites but the site isn't mobile ready, at all. In fact, most of the websites we visit with various mobile devices are actually more difficult to navigate. Subsequently, many businesses, small and large alike, lack appropriate navigation, aka UI, regardless of whether their websites are mobile optimized or not. More often than not, this is to the extent that these sites are no more than places to look at, then leave. Can you say, "high bounce rates?" No wonder there are so many businesses suffering low conversions through their current web presence. Either most businesses don't "get it" or they are simply too busy to keep up the pace with the staggering trends around mobile technology.
An article written last year by Haken Lindskog, CEO of MediaWhiz titled, "The Future of Customer Acquisition" is Mobile Lead Generation" clearly shows the mind boggling potential around mobile leads. It is estimated that mobile users will consume products and services via their devices in excess of $119 billion by 2015 and yet, many businesses are not prepared to take a slice of this HUGE pie. So, which businesses are getting most of the pie? The answer is more simple than one would think. It's about user interface, mobile positioning, lead generation and conversions.
In a marketplace with so much digital noise, businesses who are only seeing 3% or less in online conversions must ask the difficult question, "Why are we spending so much time and money on our website and seeing so little results?" The only way out of the jungle is to find a fast, affordable mobile strategy that will virtually turn mobile lead generation around in a matter of days or even hours!
For the businesses that rely heavily upon their company websites for e-commerce, opt-ins, subscriptions or anything that looks like "sticky behavior" you need to get mobile optimized in an intelligent way, fast! For those businesses who hired and paid someone big bucks for a mobile optimized website and your conversion rates are still rock bottom, you need to get help, fast.