Congratulations! You're the 21% of all businesses who own websites and have taken the first important steps towards making your website "mobile friendly". The rest of the 79% who aren't, are either scrambling to update their websites right now or haven't a clue what mobile optimization is all about. Of the 21% who are ahead, some fine tuning is required to ensure your entire mobile presence is maximized to produce results. Don't stop at simply mobile optimizing your website. There's more to mobile optimization and these solutions are surprisingly easy and powerful.
There's been this on-going debate to whether email marketing is "dead" or not. It isn't, it's alive and kicking. It has just shifted to mobile in a big way! Mobile optimizing your email campaigns is even more important than ever with 74% of Americans owning smartphones and tablets. Most, if not all of these mobile users, have one or more email accounts activated inside their devices and this means email marketing campaigns must be mobile friendly. But before you get all excited about creating mobile friendly email campaigns with quick-fire user interfaces embedded throughout your email campaign message, be sure the mobile user opted into your email subscription.
Mobile optimized landing pages are an absolute must in today's online landscape. In addition, tapping into the mindset of a mobile user while offering value takes it a step further. Marketers must take the user to the "goodies" as fast as they can while creating the opportunity to capture important contact information. The same goes for your squeeze pages and webinar invites. If you don't know how to mobile optimize these elements, find someone who does. If you do it yourself, test your landing and squeeze pages with as many mobile devices as you can. Check out how your pages look on a smartphone and a tablet, if you can. Does it visually fit inside the device? Can you clearly read the words? Are there too many confusing elements of verbal overkill in your content? Do you provide eye-candy for the mobile user? Do your pages respond to "gestures" as in, finger sweeps, pinching and spreading? Do you have "tappable" buttons that lead to a subscription or opt-in page? Do you give the mobile user the easy ability to send a quick message? If you have to incorporate fields on your landing page, keep it to a minimum. Name, email and phone number. Ask for a zip code, as a last resort or if you absolutely need this data for your demographic studies. Speaking of demographics, what about mobile optimizing your advertising?
Yes, even outdoor ads can be mobile optimized by leveraging SMS and QR code prompts. For example, a call to action that prompts users to "text "123" for more information" is a productive tactic. Online advertising on the the other hand, is no different. Again, take the mobile user to the goodies as quickly and as efficiently as possible. The less steps there are, the better chances for successful interaction to occur. The same goes for your video offers. With mobile media increasing over 800% since 2006, it's a must to end your video offer with a "tap to call or email" prompt. When it comes to social media, mobile optimized Facebook campaigns that prompt, "tap to like, comment and share" can set your offer on a viral-spiral, in a good way!
Finally, there is one last item that in our minds, is THE most important item of all, when it comes to maximizing your online/offline ROI. Regardless of whether your mobile optimization is miles ahead or you're simply starting out with a small website, you absolutely MUST have a process in place to follow up with your leads. MobileLeadia is an expert at driving targeted leads to your online campaigns, Ecommerce portals and your brick and mortar establishments. The rest is up to you! There is so much hype out there about what works or not and often times, businesses are hesitant to hire a lead service provider. How a business engages with the qualified leads that are supplied, is a critical factor. As the online sales manager for your company, you have to ask yourself, "Are we ready to close deals with the leads that are coming in?" In other words, do you have the infrastructure in place to engage the emails, phone calls and social media interactions that are now coming your way? If so, do you have a smart sales funnel to close the deals quickly and efficiently?
Often times, in a "I want it now" mentality, many businesses forget the all important close. Leads and client acquisitions rarely close automatically without some or a lot of engagement. Too many small businesses and even larger ones, fail to realize this and miss out on too many sales. Something as simple as an email autorepsonder can make or break a great deal. Following up with mobile traffic is even more important because they expect instant gratification! Mobile users are 10X more likely to make an online purchase but unless you have the correct elements in place, you will loose sales. On the other hand, if you engage, follow up and provide the "goodies" in a smooth and efficient manner, you will crush it using mobile marketing!
We thank you for reading our blog and hope this has been helpful. If your online or offline business would like to have a complimentary mobile marketing session with our Senior Account Executive, please tap or click the green button below. We have some amazing gifts for our subscribers. Join us and learn how to leverage the power of mobile marketing as part of your marketing mix. We're here to help!