Most recently, Apple's IOS7 rollout, no surprise to anyone in the industry, created and continues to create "interesting" ripples throughout the mobile application development process. This "ripple", although normal in the technical world, has stretched development in ways we couldn't have predicted. The most valuable development is learning to "wait and see" when it pertains to significant upgrades by such behemoth entities like Apple! The tendency to jump into new software installations for the sake of "being prepared, NOW", for example, is no longer going to be the way to "react". Proactively weighing what needs to be updated and when is now; modus operandi!
How to approach substantial software updates is not the only lesson the company learned its first year of operation. There are so many instances of learning, I must pause and spare our readers of the numerous tiresome stories of trial and error. All we know is we discovered that if we are not comfortable in any process, it's a sure sign we are stretching, learning and growing. Now onto the fun information!
Perhaps the most exciting development for the company is how rapidly it has expanded its network, well within one year. Our mobile applications have daily if not, hourly downloads from users all over the globe! Surprisingly, Hippie Trivia, a simple trivia game, has taken on in Iceland and Vietnam! China and Russia also "dig" the app too! This is amazing to us! Going from a vision while sitting in a coffee house to a global company within a year is mind-blowing! Another amazing fact is out of 5 published apps and growing, the most simple and "trivial" app is the highest performing so far!
Another inspiring opportunity beginning to take root within the company's product line is meeting the sudden and increased demand for small business mobile marketing consulting and app development. This trend seems to be in line with market predictions as more inquiries begin to cross my desk. Mobile browsing and shopping are rapidly outpacing PC and Laptop activity and the big players are jockeying into position to appeal to this exploding mobile market. For us, in less than a month, 4 contracts are underway as we aggressively position the company as a "small business mobile marketing and application producer". As opportnity-growth continues, we intend to assist smaller "localized" businesses to remain up to speed with mobile trends and we will do so by keeping up to speed too! (Don track shoes here.)
The concept of a "Mobile Marketing Plan" is a new and rapidly evolving one as hot technology and massively creative ideas set the ever-changing stage. "Gameification" and "location based" marketing are relatively new concepts that are changing the way consumers interact with businesses. NFC (Near Field Communication) is opening up opportunities for all sorts of businesses and individuals who have some sort of a need for close-proximity identification. Controversial in the west but taking on by fire in Asia, NFC is something to keep an eye on for sure. (Some Android devices and iPhone 5S have NFC capability) On another note, my only hope is that we don't have NFC stickers pasted on every last flat surface available!
We mention the above technologies, concepts and ideas because we will be offering creative mobile solutions for clients that will utilize state-of-the-art technology where and when it is available. It is our continued desire to grow and learn with our client base as we enter what is being called, the "reimagination" of the entire global market! It has been and continues to be a fantastic year and we look to the future with tremendous enthusiasm and excitement!
We thank our current clients for partnering with us to pave the way towards the full realization of leveraging the digital space in ways we are just now- dreaming as possible. We also thank our mobile application users for downloading our apps. We appreciate the continued feedback and please know your appeals for improving our apps are taken seriously.
Thank you for an unimaginably fantastic first year!
Rogue Wave Productions, L.L.C.